Your hard work should pay off. 

After months (or years!) of paying yourself less than you’re paying everyone else and doing all the jobs in your business, you wonder each week if you should throw in the towel. But you’ve wrung out your heart and soul in service to your awesome clients—they need you! 

You know your business can work. You just need help, and you need to make some money for it all to be worth it.

You’re innovative and informed. You’ve carefully curated your studio movement modalities to expand your revenue and reach more people in your market. So why (the heck) aren’t you making more money?

You’re stuck in a tough cycle of financial fear. Anxiety washes over you every time you open your banking app, praying there is enough cash there to make your payroll and keep the lights on. 

You’re resilient, and you keep persevering because you love your work, your team and your clients.  Somehow, you’re making it happen, but you’re losing faith, energy, and heart each time you pay your employees but don’t pay yourself. 

You might even be going into debt to keep the doors open, but you can’t give up, either. This business is your dream, and you’re determined to figure out the formula to make it successful. 

The hard truth is...

that you can’t keep on going like you have been. You know there is more to learn about business math so you can  get your head above the financial waters. But you don’t know where to start. 

I know how you feel because at one point in my studio ownership journey, I was you: managing a team, teaching, running teacher training, getting accolades for the transformative impact of our work with our clients. 

And yet, there were stretches of my 18 years of studio ownership where I wasn’t paying myself at all! I felt frustrated, anxious, and even resentful...why wasn’t anything working to bring in more cash?

Like so many studio owners, I came into our industry motivated by my passion for the work. But I lacked the formal business education that helps set a studio owner up for financial success.

Over the past eight years, I’ve done a deep dive into understanding the mechanics of pricing, compensation strategies, and cash flow management. 

I’ve applied these lessons in my own businesses, in coaching other small business owners, and in my role as a regional Vice President for a large physical therapy, Pilates and Gyrotonic practice.

I've learned that...

With the right education, habits and accountability, there is a way forward—into:

• a salary for you (finally!),
• predictable monthly recurring revenue so you know you can cover your expenses,
• A plan for cash flow management that insures you’re never scrambling for payroll, and 
• a profitable business you actually enjoy pouring yourself into—because you’re getting PAID what you deserve to own and run it.

You are the reason I created Pricing for Purpose and Profit: The 90 Day Financial Freedom Mentorship for Wellness Entrepreneurs 

"Jessica combines her nearly two-decades of studio leadership with her passion for helping female business owners create profitable pricing strategies for their business' success.

Jessica's expertise is hard-won from building, scaling and selling studios and leading teams."

Jane Bahneman, Pricing Overhaul Certification Co-Creator and Coach

Think about how you will feel when:

• You go to bed at night for a restful sleep knowing your bills are PAID.
• Your personal bank account shows a thriving SALARY you can count on.
• You can plan your next vacation/car purchase/home upgrade with ease and confidence because you know where the money is coming from.
• You look forward to opening your banking apps because of all the money you can PLAY with—in your business and your life!
• All you have to do is show up each day with your coffee in hand and deliver your brilliant service and leadership—and get PAID well for your big, service-centered heart and soul.

It’s all so AVAILABLE and ACCESSIBLE to you when you finally know your numbers and how to tell them what to do for you. And then you can simply shine as  the expert you are in your studio.

Your mentorship program includes:

A non-judgemental deep dive on your current financials to evaluate your profitability.

Eight 45-minute private coaching calls with me to help you learn new financial skills and then implement them easefully in real time with my support.

Unlimited Voxer support during your program, so you can ask questions when you get stuck or scared and get the answers you need right now.

Creation of a monthly recurring revenue model for the service(s) in your business, so that you always know where your next cash infusion is coming from.

Implementation strategy for your new revenue model, so that your clients come with you without hesitation—even when change can feel daunting at first. (You’ve GOT this!)

In just 90 days, you’ll walk away with:

A deep understanding of YOUR business and the very specific financial challenges you face in our quirky, non-conventional movement and body wellness industries.

A new set of financial management habits to help you feel empowered with your business money habits moving forward.

A comprehensive pricing and packaging strategy geared toward predictable monthly recurring revenue streams.

A profit tracker so you can see your results after pricing implementation—and tweak your approach as needed with total confidence on your own.

A clear understanding of your leading and lagging key performance indicators (KPIs) to you know where to focus.

Profit margins, finally!

A reliable salary, just for YOU.

You'll have a mentor for challenges like…

Tracking unearned revenue (when people by packages instead of memberships).

Bank account and cash flow strategy for the revenue “highs” (like January through March, or when you run a membership sale or launch a teacher training).

Managing revenue “seasonality” (like that dreaded summer slump in your studio when everyone travels and more people cancel or put memberships on hold.)

Rolling out your new pricing strategy to long-time clients who are used to your old way of doing things.

Explaining to your team how a focus on your margin supports your mission of supporting clients in their movement practices.

Building a new habit of quarterly financial reviews to make sure you are effectively implementing or tweaking your new pricing strategy.

Encouraging you to stay the course when the going gets tough - as it does!